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Producing Web VideosHow do you convince busy lawyers to take the time to watch web videos?
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Revamping ABA JournalEditing a print magazine is the ultimate collaborative enterprise.
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Building Digital ProductsSuccessful digital products – those that attract big audiences and earn significant revenues – generally start with a simple premise.
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Creating Legal RebelsHow do you cover innovation in an innovative way?
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Boosting Ad SalesMaximizing the revenues of media products often requires looking at ad sales from a fresh perspective.
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Negotiating PartnershipsPartnerships require close attention both before and after an agreement is reached.
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Making PresentationsI’ve given more than 100 presentations and interviews for the organizations that I’ve worked for.
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Redesigning ABAnet.orgRedesigning the ABA’s website required managing change in a large, matrixed organization.
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Fostering CommunityABAJournal.com fosters community among lawyers, but not in the typical manner.
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Rethinking Student LawyerEvery media product needs to be constantly reinvented – and none more so than those targeted at a young demographic.