Chances are, I’m working on what’s next.
Whether I’m working in newspapers, magazines, websites, social media, video or mobile apps, I’ve focused on doing things differently. That’s been true whether I’m in charge of crafting headlines or generating revenue.
At the legal research service Bloomberg Law, I created a slate of daily online video news programs. We became the nation’s largest producer of online video news programming for lawyers with 1.2 million views annually, building the Bloomberg Law brand and leading directly to product sales.
As editor and publisher at the ABA Journal, I expanded the 400,000-circulation print magazine into a new set of digital properties – online, on mobile, via email and though social media – that made our coverage a central part of the legal profession’s news stream. With our ad sales staff, I built our digital channels into a $1 million-per-year revenue stream. Along the way, we won awards for our print and digital journalism, and I was included on Folio Magazine’s list of the 40 “most influential people in magazine media.”
As the only public information officer in the federal trial courts, I helped dozens of judges work better with the media. In the case of Zacarias Moussaoui – the so-called 20th hijacker of 9/11 – we took the unprecedented step of announcing the verdict simultaneously in the courtroom and at the television microphone stand in front of the courthouse.
In a world where everyone can be an editor and publisher, the information business faces historic challenges. Innovation is the only road to our survival.